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How do I make my Facebook posts look professional?

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The time has come for creativity to reign supreme on social media!

Whether you’re setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move — Facebook is home to nearly 2 billion monthly active users.

It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right?


If you’re not creating a Facebook Post with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim.

There are too many boring Facebook posts out there getting no engagement in the news feed — or disappearing from it completely. It’s getting harder & harder to stand out! But don’t worry… Post Planner & Canva have you covered!

Today I’m going to show you how to use these 2 apps together to create a WORLD-CLASS visual Facebook post.

Yes, that’s all it takes. And the cool thing is when you follow the instructions below, you’re almost guaranteed to blow up your engagement like never before! Ok, let’s get to it.

How to Design a WORLD-CLASS Visual Facebook Post in 3 Minutes

Social media posts get 510% more Likes with this tool. Great FB posts often start with great texts — whether a quote, question or interest fact.

If you’re stuck finding a great text, Post Planner’s Status Ideas engine can be the springboard for your posts. Just click “Status Ideas”, choose a category, and shuffle until you find a text you like. Then click it into the Post Planner composer box. You can update your text & add hashtags as you see fit, then share immediately or schedule the post in your queue. That’s all pretty basic. But how do you take a great text and turn it into a world-class image that will get tons of shares?

Here’s a 7-step winning formula for an enticing Facebook post to make this easy for you!

Find a proven idea that fits your brand & Facebook page style

  • Design a graphic
  • Craft a power headline
  • Summarize your post
  • End with a question or call to action
  • Hashtag it!
  • Schedule

1. Find a proven idea

Post Planner is the perfect place to get a scientifically-proven post idea — and then to put your own design spin on it. The Viral Photos finder is amazing! You can use it to find images that have already been tested.

But what if your brand has its own colors & style? No problem. Just recreate the photo to meet your brand style guide! You can do this easily within Post Planner.

2. Design a graphic

In my opinion, every Facebook post should have a graphic, unless you’re creating an occasional text-only post. According to MDG Advertising, “content featuring compelling images averages 94% more total views than those without.”

Use photos & graphics that you have permission to use on your Facebook page. One of the biggest misconceptions is that just because the photo is online that you can post it anywhere. That isn’t true. Don’t do it.

There are guidelines for using other people’s intellectual property. One way to make sure that you have permission is to use Canva graphics that you design yourself right inside Post Planner!

Post Planner has made it ridiculously easy to create your own graphics right within the app using the Canva design button.

3. Craft a power headline

Short, sweet, and to the point! Use an action word to start your text & keep it to a minimum.

4. Summarize your post

Don’t drop a link & run! This isn’t Twitter.

Facebook fans need a little more wooing to click through, comment, or share. Kim Garst added a quick question on this post & got great engagement.

If you’re witty, try a quick one-liner but make sure it’s appropriate for your Facebook audience. We can’t all get away with posting what George Takei does. 😉

5. End with a question or call-to-action

Don’t forget that you want your Facebook post to make a difference in your social media strategy.

A question gives people the opportunity to respond to you — this is a call-to-action or CTA. Another type of CTA is asking people to click through to read your article or maybe click to buy your product. Social media posts get 510% more Likes with this tool

Why did you create this post? Is it an educational post on your blog? Is it a photo for entertainment? Ask a question that goes with the photo. You build engagement on your Facebook post by baking in all the essential ingredients.

6. Hashtag it!

Use one or 2 hashtags on Facebook for the best interactions. Choose hashtags that are relevant to your page & to the post that you’re sharing.

  • Posts with 1 or 2 hashtags averaged 593 interactions
  • Posts with 3 to 5 hashtags averaged 416 interactions
  • Posts with 6 to 10 hashtags averaged 307 interactions
  • Posts with more than 10 hashtags averaged 188 interactions

7. Schedule your content

Being consistent is important on Facebook & part of that consistency is spreading your posts out a few hours apart.

Take the time to set up your schedule in Post Planner & then easily schedule your posts into the queue. This is time-saving & creates a wonderfully balanced Facebook page.

Whew! That was FAST!

Did you get done in 3 minutes? 🙂

If not, don’t worry. After a few times practicing, you’ll be creating world-class images in no time!

I really hope these tips help you to design some super engaging Facebook posts of your own!